Common Real Estate Myths #1

All real estate brokers are the same.
Many buyers and sellers... especially those who are using a broker for the first time... have the misconception that since every broker is licensed through the state they all provide the same level of service. That is not at all true. You see, the business of buying or selling real estate is a service, not a commodity, and just as you can get good or bad service from a waiter in a restaurant, or from a barber in a barbershop, you can also get good or bad service from real estate brokers.
Every broker approaches his job differently; some want to improve their education and work performance by obtaining advanced training and professional designations. If you have a very important accounting decision to make, would you rather hire an bookkeeper?...or a certified public accountant? While designations don't necessarily guarantee a higher level of service, they certainly do show that the commitment and the desire to be successful is important to that Realtor.